A Failproof Guide to Driving Healthcare Digital Marketing Success The healthcare industry continues to be progressive with its reliance on technology and consumer-centric interface, but that doesn’t mean it isn’t lagging behind other industries. With its duty of care, healthcare organizations must follow certain protocols and regulations. This can leave many doctors, practices, and specialists wondering how they can take advantage of digital marketing and how it can help them. After all, marketing is not a priority when it comes to healthcare. Patient care is, and rightfully so. But with 77% of patients researching online before booking an appointment, doctors, hospitals, and practices need to consider drafting a digital marketing strategy. Like any other industry, you need to speak with and engage with your patients. Asking them what they think and how you can improve is essential to not only improving your medical practice but showing that you care. Read the below guide. He
